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The TV advert introduces Mr Swizzels, the never seen before eccentric inventor, who loves to create new sweets at the Derbyshire head-quarters.
The TV campaign will run across a range of major TV channels including ITV, Channel 4 and Sky One, during hugely popular shows such as Good Morning Britain, Sunday Brunch and Come Dine With Me. Running throughout July and August, the campaign has secured more than 2,600 spots. The advert is part of a multi-channel campaign that includes PR, social media, digital advertising, sampling, and influencer outreach.
Jeremy Dee, managing director at Swizzels, said: “We are hugely excited to introduce Mr. Swizzels to the nation. We’ve been developing the character and the story for a long time to ensure we get him just right. Great British Puds is our latest and one of our most exciting developments over recent years so it was only fitting that Mr. Swizzels had a hand in helping us launch the product to new and existing Swizzels fans. We look forward to inventing yet more wonderful creations in the future with Mr. Swizzels.”
The advert will premiere on 17 July at 10:30pm during Channels 4’s primetime show, Celebrity First Dates.
