Nisa partners unveil latest frozen food deal

By Liz Wells in Industry News 28th January 2021

Nisa partners are introducing another frozen food deal, which at five family favourites for £5, offers consumers an £8 saving off the RRP.

The latest deal comprises five popular frozen lines: Goodfella’s Thin Crust Takeaway-style Pizza 452g, McCain Crispy French Fries 750g, Co-op Garlic Baguette 310g, Birds Eye Chicken Popstars Southern Fried 150g and a KitKat Ice-Cream tub 480ml.

The offer is being supported via the Nisa website, consumer leaflets, and social media channels.

Sorren Ashmore, wholesale category controller for frozen at Nisa, said: “Our £5 freezer-filling deals continue to be popular with both our partners and their shoppers as they provide fantastic value for money during a time when many shoppers’ budgets are a little bit tighter.

“We know that shoppers visit their local convenience stores regularly for the meal for tonight mission and we think the latest freezer deal will be just as successful as previous ones. It’s more important than ever that Nisa partners continue to offer great value and this deal is certainly that.”

The deal is available in participating stores now and will run until 16 February.