New Twix Secret Centre Biscuits

Combining biscuit, chocolate and caramel, these new treats bring all the DNA of Twix to a new format within the Special Treats Biscuit category.

Special Treats are growing by 16% year on year and contribute £233 million to the overall Sweet Biscuit category, which is worth £2.86 billion.

Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “Our Secret Centre Biscuits range which includes Mars and Bounty variants have added more than £680k to the category.

“We expect the new Twix Secret Centre Biscuits to accelerate this growth even further, bringing Twix fans to the biscuit aisle.”

Each 132g pack contains eight biscuits.

Twix Secret Centre Biscuits (RRP £1.69) will be available across wholesale and convenience in March/April.