Talking Retail Grocery and product news for independent retailers
The first month-long campaign will launch today with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin households across the North West BARB region.
The creative has been designed to challenge the perception of Horlicks as a bedtime drink, instead positioning the malted beverage as a way to make everyday a bit more ‘stress-free’, ‘calm’, ‘comfortable’ and ‘relaxing’.
Rebekha White, brand manager at Aimia Foods, commented: “Horlicks’ return to TV after two decades marks a hugely exciting development for the brand, one which we are confident will help us to meet our key objectives of increasing front-of-mind awareness and purchase consideration within our growth focus audience.”
Based in Haydock, Aimia covers a multitude of markets and categories for retail, cash & carry, food service, vending as well as offering a co-manufacturing service across the business.
For more information, visit www.horlicks.co.uk
