Carte D’Or expands range with mini pots and Delux offerings

The ice cream launches are an important element of Unilever’s overall de-seasonalisation strategy, designed to drive year-round sales in the category. The mini pots offer a portionable solution to ice cream snacking, while the Deluxe range expansion provides consumers with classic dessert flavours in an ice cream format.

Hannah Faulkner, desserts brand manager at Unilever, says: “We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream.

“The launch of two new iconic dessert flavours, Tiramisu and Cheesecake, builds on the success of Carte D’Or Baileys at Christmas, which was the number two Winter NPD. We are adding more luxury to the range by bringing together the number one premium ice cream brand with two indulgent desserts, guaranteed to attract dessert-lovers to the ice cream category.”

The new launches will be supported by bold shopper, digital, PRM, and experiential activations as well as media investment of £1.6 million.