Talking Retail Grocery and product news for independent retailers
It features short clips running across YouTube, Instagram, Facebook, Snapchat and digital displays until the end of August.
The brand is also collaborating with singer-songwriter Anne-Marie, actor Michael Dapaah and nine UK influencers, to further drive brand awareness,
Marnie Corrigan, brand director at brand owner Pernod Ricard UK, said: “After a year of virtual hangouts, summer is finally here and the Malibu ‘Let The Funshine’ campaign is our way of helping everyone make the most of time spent with friends and family.
“We have always celebrated that live-in-the-moment, take-life-by-the-coconuts mindset that leads to the best times together, and we want everyone to join us by releasing their inner Funshine.”
