Activia teams with Rachel Stevens

As part of Activia’s new A-Z campaign, which seeks to raise awareness of gut health, has teamed up with Rachel Stevens to inspire people to look after themselves from the inside out and bring Activia’s mission to the masses on how we can all do more to support our gut health.

This is particularly significant as while 89% of people consider their gut health important when it comes to supporting their health and wellbeing, nearly half (47%) don’t know where to start when it comes to looking after their gut health yet almost a quarter of the nation (24%) admit they would like more support in this area.

Rachel Stevens commented: “What many people don’t know is that the gut can impact so much. Exercise such as dancing and going to the gym, managing stress levels and eating a balanced diet are my go-tos in supporting my gut health especially with our upcoming S Club tour. We now know how much our gut health impacts our overall wellbeing, so I’m delighted to be partnering with Activia to raise awareness on the importance of gut health.”

Rachel Wright, Danone UK&I’s head of marketing said: “We are delighted to be partnering with pop sensation Rachel Stevens on our campaign to raise awareness around the importance of gut health. As the Autumn season draws in and life becomes hectic with the return to work and school after summer breaks, we want to encourage people as they head into this busy period to remember to take the time to look after themselves, starting from the inside out. Feeling good starts from the inside out, and this starts with taking care of your gut.”