Talking Retail Grocery and product news for independent retailers
New Crush will be launching at the end of March and available to buy in Superkings, with a recommended retail price of £9.50 for a pack of 20s and £47.50 for a pack of 100s.
It has been designed “specifically for ex-crushball smokers looking for premium nicotine solutions at a competitive price” and features a “modern blend of the finest Virginia tobaccos wrapped in premium paper with a unique cooling sensation filter”.
When used alongside flavour cards, such as Rizla Flavour Infusions, New Crush “provides one of the closest menthol alternatives available on the market today”.
Imperial Tobacco will also be running a National Ambassador Program to support the launch, with visits to approximately 481 outlets each month in more than 30 cities across the UK and Northern Ireland.
Chris Street, market manager at Imperial Tobacco, said: “The Embassy brand has enjoyed consistent growth over the last 12 months, with its share value climbing in the independent trade.
“We are confident the launch of New Crush will help drive sales in the months to come as Embassy Signature grows its appeal even further with this latest launch.
“Embassy Signature New Crush follows in the footsteps of our Players and L&B Blue New Crush variants launched earlier this year.
“Both New Crush launches have substantially exceeded distribution targets, highlighting the great sales opportunities available through this continually growing sub-economy sector.”
