Easter spending set to fall by 10%, research shows

Research from shopping comparison site finder.com shows Brits are planning to spend £810m on the occasion this year, a decrease of 10% year-on-year.

The study shows people who plan to buy gifts and chocolate on Easter will part with an average of £24.86, which is a fall of 10% from last year’s £27.66 figure.

The number of people who plan to buy something for themselves or others this Easter remains unchanged, the research reveals, at around 33 million people.

In addition, the number of people celebrating Easter without spending rises slightly to 12% or 6.1 million people.

The research shows millennials are the most likely to celebrate Easter and also spend the most doing so. Around 81% plan to recognise the event in some way, and those who will buy gifts and chocolate plan to go through £30.52 on average.

Meanwhile, baby boomers and the silent generation are the least likely to acknowledge Easter, with 68% of both age groups celebrating it. Baby boomers who plan to buy gifts or chocolate will also part with an average of £20.17, which is the lowest of all age groups.