Talking Retail Grocery and product news for independent retailers
The in-demand variant will be rolling out in a PMP format from mid-March across convenience and wholesale. It will broaden the brand’s appeal by offering a further no-sugar option and the Blueberry flavour is designed to appeal to even more shoppers.
Ben Parker, Britvic’s retail commercial director, said: “No Sugar Blueberry allows retailers to strengthen their energy range and capture the attention of even more shoppers in-store. Providing a flavoursome, non-sugar choice is key to making the most of the category, which shows no signs of slowing down. Also available in a price-marked can, No Sugar Blueberry not only delivers an interesting and in-demand flavour but also offers shoppers great value.”
The launch will be supported by out-of-home media, sampling, in-store activations, and a strategic combination of PR and influencer initiatives. PMP 500ml: £1.29.
