Eldorado unveils ‘swanky’ media campaign

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Tonic wine brand Eldorado has kicked off a social media campaign, featuring a series of videos starring whisky expert Charles MacLean.

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The “So Swanky” campaign also includes giveaway in support of Euros 2020, offering consumers the chance to win branded beach balls, barbecues, deck chairs, an Urban Butcher Barbecue pack and a case of Eldorado.

Depot displays for the Euros 2021 campaign will feature in central belt depots of United Wholesale (Scotland) and United Wholesale Grocers throughout June.

The consumer promotion prize draws will run in selected licensed convenience stores across Scotland including Day-Today, Premier, Lifestyle and KeyStore.

Consumers can also get involved via Eldorado social media activity on Facebook, Twitter and Instagram.

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