TV campaign and new pack design for Shreddies cereals

The “Shreddie for Anything” campaign includes a TV advert and digital content featuring TV presenter and builder, Nick Knowles.

The campaign follows the introduction of new on-pack designs for Shreddies, with a “refreshed, simple, bold, and modern look designed to reflect the values of the iconic family brand in 2021”.

It follows a “successful” year for Nestlé Cereals and in particular Shreddies, which saw an 8% increase in volume sales and 10% increase in value sales during 2020 compared to 2019.

Toby Baker, regional marketing director at Nestlé Cereals, said: “We know that our Shreddies customer base is made up of busy and multitasking parents who often have chaotic mornings, and need a breakfast that does what it says on the box.

“Our new campaign is all about celebrating these everyday families, showing them how Shreddies delivers a satisfying, straight-up and no-nonsense breakfast for the whole family.”