Talking Retail Grocery and product news for independent retailers
Cadbury Sandwich Snacks are available now in packs of six for £2, consisting of Cadbury chocolate sandwiched between crunchy biscuits.
The company said the variant is already established in the Irish market where it is growing 16% and is set to offer shoppers a “more indulgent chocolate biscuit snack, perfect for the evening treat occasion”.
The launch is supported by a marketing campaign across home advertising, social media and digital content, and in-store support for retailers.
The Cadbury Cookie Bites are available in a 110g bag for £1 and are “perfect for big night in and sharing opportunities”.
Mondelēz said the variant is ideal for couples or families enjoying evening snacks at home.
Anna Petsi, brand manager for Cadbury Biscuits at Mondelēz International, said: “With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion.
“We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”
