Talking Retail Grocery and product news for independent retailers
The promotion, which is available in participating stores from 31 March, features a Co-op Beef Joint for half price at just £5.24 per kg alongside a selection of sides from the Co-op range, including Sliced Spring Greens at 80p, Tenderstem Broccoli at £1.50, Irresistible British Lilly Potatoes at £1.20, and the Irresistible Bio Bio Valley Malbec wine 75cl at £7 a bottle.
In addition, consumers will have access to a range of ‘Easter Extras’, including Colman’s Cheddar Cheese and Bread Sauce packets at 65p each, Knorr Stock Pots on a 2 for £2 deal, Bisto Beef Gravy at £2, and Co-op Easter Tulip bouquets at £5.
Sweet treats are also included in the offer, such as Co-op Hot Cross Buns 6pk at £1.30, Co-op Irresistible Chocolate Brioche Hot Cross Buns 4pk at £1.50, Cadbury Crème Egg Choc Cakes 6pk at £2, Co-op Irresistible Cakes in Carrot Cake and Salted Caramel variants at £2.25 each, alongside Mr Kipling Chocolate and Orange Easter Bunny Slices 8pk and Egg Fancies 8pk at £1.50 each.
Hannah Goodwin, seasonal manager at Nisa said: “According to the government roadmap out of lockdown, we will be in ‘Step 1’ of the phased return to normality in time for the long Easter weekend. Because of this, shoppers are likely to go the extra mile and are expected to turn to alfresco dining at home to enjoy the holiday to the fullest, if weather permits.
“Over half of consumers now use their regular local store for at-home celebration purchases, as opposed to making the trip to a larger supermarket so it is imperative that retailers provide their customers all the ingredients they will need to serve up an Easter Sunday feast.”
Goodwin said Easter is as much of an occasion for adults as it is for children and it is important to display a selection of baked and confectionery goods to cater for self-eat and adult gifting. “If highlighted with the dedicated POS in a high footfall area of the store, we’re confident that the upcoming Easter promotion will result in increased basket spend for our partners,” she added.
