Volvic adds functional flavour to Touch of Fruit range

The flavour is rolling out now in 1.5-litre bottles (£1.10) and 6×1.5-litre multi-packs and is “low in sugar, made with natural flavours and no artificial sweeteners” and is suitable for vegans and vegetarians.

Volvic said the “added benefits” segment of the health category is growing 22% and driving 10% growth for the flavoured water category.

Orange is the “second-biggest flavour in the soft drinks category” and the orange and pineapple combination “has been growing by 13%”.

Marie Chaigneau, brand manager at brand owner Danone Waters, said: “According to Mintel, ‘36% of people would like more information on how to improve their energy levels’ and the new Volvic Touch of is a great option for them, as its added vitamin B6 helps to reduce tiredness and fatigue.”