The range consists of existing variants 7 Super Seeds, Buckwheat & Amaranth, and Quinoa & Chia (£1.49 each), and new No Added Salt and Lightly Salted variants (£1.39 each).
The brand said the rice cakes are now larger and crunchier and tap into the consumer trend for healthier and free-from snacking options.
It said the entire rice cake range is gluten free, non-GMO, free from artificial ingredients, suitable for vegans, and contains no added sugar.
According to Nielsen data, organic product saw a 9.5% increase in sales to October 2020, compared with a 6.6% increase in non-organic food sales.