Westons unveils new pear cider

“We know there is an untapped market for those looking for a premium pear option. Our new pear variant opens the market to a slightly younger and non-traditional cider drinker with a “drink less but better” mindset, looking to treat themselves with premium offerings,”’ explains Holly Chadwick, Henry Westons brand manager at Westons Cider.

“We’re confident that our new Henry Westons Vintage Pear will be a big hit, satisfying an as-of-yet unfulfilled shopper. While there is a wide range of pear products on the market, we still believe there is huge opportunity to premiumise the category – delighting both shoppers and retailers alike, especially as we head into the warmer months.”

Run by the fourth generation of the Weston family, Westons Cider also produces Henry Westons, Stowford Press & Old Rosie.

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