Parfetts brings back Yates’s Original Australian Wine.

By Johanna Thomson in Alcohol 17th January 2024

Yates’s Original Australian Wine is returning to Parfetts. The beverage, sometimes referred to as ‘Aussie White’, is a blend of Australian wines and grape brandy and has been a favourite in the UK for decades.

Wholesaler Parfetts has sourced the fortified wine in response to requests from retailers in Liverpool and across the North West. It will be available across eight depots ranging from Birmingham to Middlesbrough.

Commenting on the launch, Gurms Athwal, trading director at Parfetts, said: “Yates’s Original Australian Wine or Aussie White as its fans call it, has a huge following in the North of England. We responded to a series of requests from retailers in Liverpool to source and stock the wine at our Aintree and Anfield depot and then decided to roll it out across our network.”

A 70cl bottle will be available at the Aintree and Anfield depots from 17 January and other Parfetts depots shortly after, wholesale Price (6 x 70cl) – £57.49, RRP – £14.99, providing a retailer margin of 23.3%. A 1.5ltr option will also be available later in the month.