Walkers family brands supported by in-store campaign

The campaign is running until 28 February and is supporting Walkers’ Sunbites, Snack-a-Jacks, Oven Baked, Wotsits, French Fries, and Squares brands with a range of in-store display materials.

Isobel Dracup, brand manager for Walkers, said: “We know the number one reason for people buying savoury snacks is enjoyment and that taste-based campaigns always connect well with shoppers.

“In the first few months of the year, shoppers tend to look for tasty options that are available in 100kcal or less.

“It is therefore important for retailers to champion products that meet these demands, such as our Snack A Jacks, French Fries, Wotsits and Square ranges.

“Consumers are also looking for crisps with either 50% less fat than regular crisps, or 100% wholegrain – our Oven Baked and Sunbites ranges are ideal for these shoppers.”