Talking Retail Grocery and product news for independent retailers
The trial store will open in the former Iceland Four Lane Ends site in Benton, Newcastle upon Tyne, on 18 March.
The store will offer double the range of the former small Iceland store, with nearly 3,000 lines on offer covering grocery, frozen, chilled, fresh, grocery, alcohol, tobacco, and food-to-go.
Matt Downes, head of space and format development at Iceland, said: “This is a really exciting trial of a completely new concept that we think will be ideally suited to this high traffic location. We believe that the much wider range on offer, Swift’s commitment to faster and easier shopping, and the leveraging of group buying power to ensure great value, will all make this a convenience store with outstanding customer appeal.”
Iceland managing director, Richard Walker, tweeted:
An exciting week ahead… pic.twitter.com/eJ0XbxD0lY
— Richard Walker (@icelandrichard) March 15, 2021
Swift Four Lane Ends will be open 7am to 10pm, seven days a week.
