Nisa’s new ice-cream brochure to go live

The new partner brochure introduces the latest innovation from Nisa’s suppliers – such as the Nestle KitKat stick which is an exclusive to Co-op and Nisa for the Summer period – and delivers the latest on-trend flavours and recipes across both branded and Co-op own-brand range.

The brochure, which has been made available both in print and digital editions, is split into two sections to help partners focus on both the take home and impulse sectors with the recommended ranges featured within planograms to help partners achieve an optimal range.

All products featured are available to order from the end of this week.

Wholesale category controller at Nisa, Sorren Ashmore, said: “With ice-cream being the largest category in frozen over the summer months and the second biggest category even in winter, it should be a destination purchase for shoppers in our partners’ stores.

“No matter what the weather, ice-cream is a huge opportunity for Nisa partners and we’re confident that the range we have available will respond to the growing demand from shoppers and help ensure Nisa’s independent retailers are on-trend and can offer a brilliant selection to their customers.”