Robinsons brings back ‘Fruit Shoot for the Moon’ promotion

By Liz Wells in Soft Drinks 3rd July 2020

Britvic is bringing back its ‘Fruit Shoot for the Moon’ on-pack promotion, which runs from 1 July to 30 September 2020.

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The campaign aims to attract new customers by giving parents the chance to win their child’s dream ‘thing’ when they purchase multipacks this summer.

Fruit Shoot has introduced a simplified competition entry mechanic of scanning an on-pack QR code to enter. There are five top prizes worth £5,000 each, as well as one hundred secondary prizes, including tickets to Warwick Castle, Harry Potter Studio Tour, and a one-year National Trust membership.

Fruit Shoots are available in case sizes of 200ml x 4 (MRSP £2) and 200ml x 8 (MRSP £3). The cases are available in Apple & Blackberry and Orange flavour.