Yazoo Kids partners with Minions for on-pack promotion

The Minions will feature on-pack and on online banners, front of store and in-store marketing.

In addition, a 360-shopper campaign will be rolled out across Costcutter and the multiples.

Gabriella Sudall, brand manager at Yazoo, said: “Minions is one of the most popular animated movies, so we’re delighted to be partnering with Universal for our latest on-pack promotion.

“We hope the standout design will attract families to our Kida range during this promotion and looking forward to seeing the campaign progress.”

The campaign is now live and will run until mid-November.