Talking Retail Grocery and product news for independent retailers
Key products on offer include a range of kitchen staples, such as a choice of Old El Paso meal kits in Fajita and Enchilada variants at £2 each, Doritos 150g and Walkers Max 140g share bag crisps at £1 each, Magnum Classic x4 and White Chocolate x4 ice-creams at £2 each, and a variety of share-size Coca-Cola drinks at less than £1.75 a bottle.
Sweet share bags will also be incorporated into the deal with competitive prices on treats from Maynards Bassett and Rowntree’s. This is all alongside a selection of red, white and rosé wine at just £5 each.
The promotion – which is in stores now until 26 January – is supported by a bespoke marketing campaign with in-store POS, as well as supporting posts on the Nisa Locally social media pages.
Seasonal manager at Nisa, Hannah Goodwin, said: “Due to the announcement earlier this week, shoppers won’t be venturing far from their living rooms for the duration of January and promotions like ‘Cosy Night In’ will encourage shoppers to stay local and head into our partners’ shops.
“Naturally in January shoppers’ purse strings are tighter following an expensive end to the year before. Research has revealed that more than half of shoppers will now be actively on the lookout for special offers and quick and easy products at great prices, and this promotion ticks those boxes and emphasises our continued focus on value.”
