Tropicana unveils new pack design for on-the-go range

The new design is running across Tropicana’s 250ml £1 price-marked packs and £1.40 300ml bottles in Original Orange, Smooth Orange, Orange and Mango, Multivitamin, and Pressed Apple flavours.

Tropicana said the new design will enhance on-shelf visibility and help catch the eye of shoppers.

It also said the bottles are now made of 50% recycled plastic.

The brand said as shoppers start to return to their normal routines and look for on-the-go options, the packaging update “has come at the perfect time”.

Caroline Wilding, marketing manager for Tropicana, said: “Our modernised bottle design has really resonated with shoppers throughout pre-launch testing and our research indicated a 49% increase in purchase intent.

“We know consumers want to make a positive difference through their consumption, and they’re increasingly seeking out those brands that are leading the way on causes they care about.”