Creighton’s introduces electronic shelf edge labels

The Finaghy, Balmoral and Black’s Road stores, in Belfast, now have the automated system that reduces time and cost for pricing management, improves pricing accuracy, and allows dynamic pricing.

Andrew Porter, general manager at Creightons, said: “The results have been amazing with immediate benefits. The electronic shelf-edge labels look professional, are easy to read and add to the modern feel of our store. Our staff and customers love them as the pricing is 100% accurate at all times giving our customers great confidence.

“They have freed staff up as price changes and promotion switches are instant. We have also noticed an improvement in the replenishment and merchandising on the shop floor as staff have more time to concentrate on these tasks.”

Darren Nickels, retail technology operations director at Henderson Technology, said: “We are very proud to work with Andrew and the teams onsite in all three of the Creighton’s stores in Belfast. The group has embraced EDGEPoS from the beginning when they needed a reliable fuel EPOS system to cope with their extremely busy forecourts, but equally wanted an EPOS system that could manage their stores on site and help them grow their award-winning businesses.”

Porter added: “Our next plan is to introduce EDGEPoS self-checkouts in all three stores with the recent development of the BP integration with self-checkout. One thing that sets EDGEPoS apart is the reliability of the system; this makes it unique. With our old system, if one till crashed – all the tills crashed. This meant that the queues were out the door waiting on the system to reboot. That has never happened since we installed EDGEPoS.”