Ribena Cherry Twist is available in 500ml price-marked bottles for a £1.09 or for a 2-for-£2 offer.
The launch is supported by a £3.7m advertising campaign running throughout the year across TV, social media, in-store marketing and on-pack to encourage shoppers to recycle Ribena bottles.
The flavour will also feature as part of brand owner Suntory Beverage & Food’s first ever cross-brand promotion across some of its core lines.
The promotion offers shoppers the chance to win a “host of unmissable summer prizes”, such as camping and biking, and for those who enter via the Ribena brand, there are barbecue prize bundles to be won.