Batchelors strengthens links with gaming community with on-pack promotion

The promotion is running across its Pasta ‘n’ Sauce Sachets and Pots and its Super Noodles Blocks and Pots, offering shoppers the chance to win one of thousands of bonus in-game items with every pack, such as a calling card, animated emblem, weapon charm, 2,400 CoD Points, copies of the game, and gaming equipment.

Batchelors said the on-pack promotion is set to grab the attention of the 37 million-strong community of UK gamers.

Promotional packs will be available to Londis, One Stop, Premier, and Budgens stores from Booker until February 2021.

Adam Woolf, brand director for quick meal, snacks, and soups at Premier Foods, said: “The partnership between Batchelors and Call of Duty is the perfect fit to appeal to a growing audience of UK gamers, who are on the lookout for quick and tasty meal solutions.

“With 36% of households buying Batchelors Super Noodles and Pasta ‘n’ Sauce over the last year, by appealing to a new community we are helping to fuel further growth at a time when we know shoppers are being drawn to branded products they recognise and trust.”