Talking Retail Grocery and product news for independent retailers
The X Games has grown to be one of the world’s biggest extreme sports competitions, with both winter and summer events followed by millions of fans worldwide. It includes skateboarding, BMX, snowboarding, skiing, motorcross and much more.
Live now until the end of April, the new X Games promotion features the iconic Monster Original variant, worth £133.6m in retail, and Monster’s biggest innovation in 20 years, Monster Zero Sugar, to drive maximum engagement with shoppers.
Helen Kerr, Associate Director of Portfolio Development at Coca-Cola Europacific Partners GB, said: “Monster has been partnering with the X Games for almost ten years now. And just like the games itself, Monster has amassed a huge following, going from challenger brand status in GB to become a major driving force of growth within energy.
“Our Monster fans expect exciting, high impact, and unforgettable experiences, and that’s exactly what this new X Games promotion delivers as we kick off the new year. We’re encouraging retailers to get in on the action and take full advantage of this promotion by requesting POS materials to build excitement in-store and drive sales.”
