2023 Ecommerce Gift Guide Roundup

From product categories to gift-finder quizzes, price ranges to digital catalogs, ecommerce gift guides are intended to simplify the holiday shopping process for those looking to purchase special somethings for everyone on their list. They're certainly common, but they're most definitely not all made equal...

So, we've rounded up some stellar examples of these pages – all created in Fastr Frontend – that are sure to inspire both the ecommerce pro and holiday shopper in you.

You won't find a partridge in a pear tree here, but you will find digital experience composition excellence, shopping experience mastery, perfect product curation, flexes of design freedom, and you may also get some of your own holiday shopping done too. Keep scrolling to see 12 Gift Guides #MadeFastr with Fastr Frontend in 2023.

Bramble Berry

Bramble Berry takes "gift guide" to a whole new level by going beyond product presentation – they also include comprehensive guidance for a full product experience.

Their perfectly organized holiday guide showcases endless examples of handmade projects, the supplies needed, plus the instructions to follow so you'll be inspired to initiate and confident to complete your homemade holiday gifts. 

The Sak

The Sak has taken an almost literal spin on your classic guide. Their slot-machine-esque experience lets you click through accessory reels, mixing and matching to find your winning combination.

And they've covered three different holiday occasions with three distinctly different dress codes. More opportunities for shoppers to find what they're after and for the brand to hit the upsell jackpot!

Kendra Scott

Finding the perfect gift is now as easy as 1-2-3. Kendra Scott leverages the power of quizzes to offer the ultimate personalized shopping experience.

After three quick questions, their gift finder quiz displays a curated selection of products based on your answers. Say "goodbye!" to the gift-giving guesswork and "hello!" to timely, confident shopping and timeless, wow-worthy gifts.

Toys"R"Us

The world of toys is an unfamiliar one for most adults, so navigating through its dense landscape in search of the perfect gift can be daunting, but Toys"R"Us knows the way.

Their gift guide is impeccably mapped out with so many categories that any shopper is guaranteed to find a present to delight their little loved ones. They've completely nailed customer journey navigation.

Nassau Candy

A Bonus B2B Example

Thought gift guides were just for D2C brands? Think again. Leading candy manufacturer and food distributor, Nassau Candy, has businesses' backs with their Retailer Holiday Gift Guide.

From register-ready displays to gourmet gift basket guidance to upsell tips, their page will inspire brands with mouth-watering products and strategies to level up their holiday sales.

Check out the rest of the pages included in our 2023 roundup for more animated, organized, design-forward, and click-worthy ecommerce gift guide examples...