Talking Retail Grocery and product news for independent retailers
The guidance stipulates that producers should avoid wording and imagery that alludes to any association with cannabis or other illicit drugs and underscores the need to avoid health and wellness claims. Factual references to CBD are acceptable, particularly when it comes to listing it as an ingredient, but CBD should not be used as a prominent product descriptor.
Portman Group chief executive, Matt Lambert, said: “CBD is becoming an increasingly popular ingredient, and its use in alcohol products is no exception to this trend. We have responded quickly to this change in the market by issuing category guidance.
“This guidance will be crucial in helping producers understand how they may use CBD innovatively and creatively while still complying with the Code.”
The first complaint against a CBD product was taken to the Independent Complaints Panel earlier this year. The complaint, against Colorado High, a CBD-infused gin, was upheld. The panel noted that the overall impression of the product contravened rules by suggesting therapeutic benefits and creating an association with illicit drugs. A Retailer Alert Bulletin was issued, instructing retailers to cease stocking this product.
