Talking Retail Grocery and product news for independent retailers
The aged Jamaica rum will be available in both gold and white variants, produced at the Appleton Estate Distillery, with limestone-filtered water and non-GMO molasses and yeast.
POS materials will also be provided for a limited time at select cash & carries to help retailers communicate the transition from Appleton Special & White to Kingston 62 in store.
Nick Williamson, marketing director at Campari UK, said: “The new-look Kingston 62 celebrates its Jamaican heritage from the prominent ‘Jamaica Rum’ embossing showcasing that the liquid adheres to the highest standards of rum production, to the lion branding symbolising the strength, courage and pride of the Jamaican people.
“We are proud to bring Kingston 62 to the UK market – a unique and distinctly Jamaican brand that delivers the great quality and taste that fans of Appleton Special & White have come to expect.”
Appleton Special & White’s transition to Kingston 62 in the UK follows the successful rebrand in its native Jamaica earlier this year.
Kingston 62 Gold & White 70cl now available via the wholesale channel, with a RRP of £17.50 for Gold and £16 for White. The 35cl Gold will be available in August at RRP £10.
