Talking Retail Grocery and product news for independent retailers
Retailers who register their details at www.stgtrade.co.uk can access detailed information on each STG brand and the overall category, as well as a recommended price list, the chance to book a rep visit and an opportunity to receive a quarterly e-newsletter containing latest news, category data, current trends, suggested planograms and a brief introduction to the STG sales reps.
For those that wish to advance their cigar knowledge, there are a series of “from seed to cigar” videos showing the whole process from planting and harvesting to sorting, grading, rolling and storing.
STG UK’s brand activation manager Clara Endresen said: “We have a clear ambition to get closer to independent retailers and support them via as many touchpoints as possible.
“Of course, we already have our sales reps and the trade press, but the addition of our new trade website and quarterly email newsletter now offers two additional online platforms for us to get the key messages across.
“I am confident the website in particular will become a vital tool for any retailer who wants to learn more about the cigar category and how to profit from it.
“Nothing beats human interaction with a sales rep, but hopefully this new site will come a close second and become an important resource for retailers as and when they need it.”
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
