Retailers urged to make a winning start to new National Lottery Lotto draw prize

The new improved Lotto, which offers more cash prizes to players, is being launched on Saturday next week (7 November) – the same night as the £20m “Must Be Won” draw takes place.

The updated Lotto will see around a million people win £5 in the Must Be Won draw if the jackpot rolls down and is shared, according to National Lottery operator Camelot.

Players who match two main numbers in a Lotto Must Be Won draw, where no one matches all six main numbers to win the jackpot, will scoop a share of the jackpot and win £5 in addition to a free lucky dip.

Previously, the jackpot was only shared between cash prize winners.

New Lotto point-of-sale is now being distributed to retailers and Camelot is encouraging them to site it in the best possible locations – to drive impulse purchase and extra sales in the period leading up to the big night on 7 November.

Camelot’s retail director Jenny Blogg said: “It is the first time a cash prize has been available for matching two main numbers on Lotto so retailers can expect even more positivity and footfall around Lotto going forward.

“On top of the usual commission they make on the free lucky dip and paying out some of the other boosted prizes, this will mean a significant number of players reinvesting their £5 win back in the store.

“To make the most of the upcoming £20m ‘Must Be Won’ Lotto draw, point-of-sale should be sited promptly and retailers could also talk to customers about the new prize tier to really help build excitement.”

National Lottery players and retail partners raise an average of £30m every week for good causes across the UK.

Up to £600m in National Lottery funding has been used by charities and organisations to help those affected by coronavirus – including £300m to support the most vulnerable in communities across the UK.