The Ultimate List of Ecommerce Terms

In the most broad sense, ecommerce is the purchasing and selling of goods and services online. But in reality, when most people refer to ecommerce they are referring to buying and selling physical products online.

So generally, an ecommerce website is that which sells physical products.

Generally speaking, an ecommerce platform is software that enables a business to run an ecommerce website.

Some of the more popular ecommerce platforms are Shopify, WooCommerce, BigCommerce and Magento.

Ecommerce SEO refers to the process of improving the rank of ecommerce website pages in search engines.

SEO is Search Engine Optimization, and is applicable to all types of websites, including ecommerce. Many SEO concepts and strategies are applicable across all types of websites. However, there are some unique aspects of SEO for ecommerce websites. For example, ecommerce websites use unique structured data attributes, like star ratings, reviews, pricing and stock availability, that aren’t used on other types of websites.

Ecommerce content marketing is the combination of creating content and promotion of that content for the purpose of attracting traffic that ultimately converts to sales.

Keyword optimization is the process of writing, optimizing, and organizing the content on a page so that search engines understand what the page is about and can show the page in search results for related searches.

Search volume as it relates to SEO, is an estimated number of searches for a keyword in a search engine, within a specified date range. There is no tool that gives a fully accurate number for search volume, and search volumes can vary based on region, time of year. In fact, keywords with search volume estimates of Zero are often found to drive significant traffic. So treat search volume as a guide rather than a rule.