Talking Retail Grocery and product news for independent retailers
As retailers are already aware, social media is one of the most powerful tools available to help drive footfall, reach new potential shoppers, highlight promotions, and engage with the local community.
Finding the time, however, to manage social media channels, create regular posts and answer any queries or comments from shoppers can be difficult with so much going on in a busy store.
That’s why Booker launched SocioConnect, which lets retailers manage their social media content across all popular platforms from a “single, easy to use app”.
Store managers, across all Booker retailers, can register, then download the SocioConnect app to a phone or desktop for free.
The app allows retailers to track the performance of every post, helping them work out which posts are most popular and allowing them to continually tailor their new posts to achieve maximum reach and engagement.
On top of all that, the app allows retailers access Booker’s centrally produced posts which can be quickly copied across to the retailer’s own social media pages. The solution provides a full bank of easily accessible content that has been professionally designed and will help retailers enhance their own pages.
Anila Ali, who runs Premier Ali’s Convenience Store in Tranent, just outside Edinburgh, said: “Social media is really important for us but, as many retailers find, it can be difficult to make time to manage our pages, create new posts regularly and respond to comments and questions.
“When we heard about SocioConnect we were really keen to try it out – and it works like a dream. It’s so easy to use and it saves so much time, it’s unbelievable. We re-share many of the Booker central posts and we also add our own bespoke posts and I have to say it has worked really well.
“We only had about 200 followers on Facebook when we re-opened the store and within 10 weeks we were up to more than 1,200 and it’s growing all the time.
“We’re seeing around 1,000 more customers coming to the store every week and a lot of that is down to our upweighted social media presence. I can thoroughly recommend it to other Premier retailers. It’s a game changer.”
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