New Southern Fried Chicken Burger from Rollover

The launch marks the brand’s first chicken burger in its range. The halal-certified Southern Fried Chicken Burger meets diverse dietary requirements and comes with fully recyclable packaging and POS materials, to help retailers maximise sales and visibility in-store.

“As pioneers in hot food-to-go, committed to driving innovation, we are thrilled to bring excitement back to the category with our first chicken burger,” commented Tony Owen, general manager at Rollover. “Our new crispy Southern Fried Chicken Burger delivers on consumer demand for hot food-to-go options that deliver on flavour, quality and satisfaction. We know that our retail partners are always looking to evolve their offerings to keep their ranges fresh and inviting, and we’re confident this new option ticks all the boxes!”