Mikado supports on-the-go biscuit sales with latest campaign

By Éilis Cronin in Biscuits & Cakes 29th July 2021

Biscuit brand Mikado has launched a social media campaign to support on-the-go biscuit sales.

The campaign is running across Facebook and Instagram, showcasing the brand’s products in out-of-home locations, including Milk Chocolate Biscuits, Mikado Daim Chocolate Biscuits and Mikado & Go Milk Chocolate Biscuits.

The campaign is supported by branded POS materials, including a gutter tray, shelf highlighter, clipstrips and posters.

Brand owner Mondelēz International said Mikado is the number one price marked-pack in the on-the-go biscuits category, meaning this campaign is perfectly placed to help retailers grow sales even further.