Talking Retail Grocery and product news for independent retailers
Clare Newton, trade marketing manager at Swizzels, said: “Our mouth-watering Squashies Strawberry & Cream flavour reflects our dedication to creating exciting new taste sensations for our consumers.
“Our newest launch is sure to become a must-have sugar confectionery product, combining moreish Squashies with the classic British combo of Strawberry & Cream. Plus, the timing couldn’t be sweeter – launching just in time for National Strawberries & Cream Day on May 21st.
“The latest addition to our best-selling hanging bag brand is a direct result of the outstanding success our retailers have had with our current range of Squashies, coupled with the fantastic feedback from our consumer research.”
Described as “ideal for both sharing and self-treat occasions”, the 120g bags in both price-marked and non price-marked packs (RSP: £1.15).
