Yazoo presents Thick N’ Creamy

Thick N’ Creamy 300ml will be available in grocery and convenience channels from mid-September in two flavours – Indulgent Chocolate and Creamy Strawberry – with on-pack visuals communicating the thick texture of the product within.

Maren Fuhrich, brand manager at Yazoo, said: “Our own proprietary research has found that milk drink consumers identify as being in one of two camps: those who favour a thinner, more refreshing consistency, and those who prefer a thicker, more indulgent drink. Yazoo core caters brilliantly to those seeking a moment of flavourful refreshment, but Yazoo Thick N’ Creamy is perfectly positioned to appeal to shoppers craving a thicker, more indulgent milkshake.”

The launch will be supported by marketing investment of over £150k, comprising organic social, paid digital, in-store support and in-depot POS, with further amplification of the launch set to go live in 2024, as part of Yazoo’s upcoming broadcast campaign.