Talking Retail Grocery and product news for independent retailers
The new offering can be consumed cold or hot as the brands hopes to open the door to different meal occasions for new and existing shoppers.
Pukka’s All Day Breakfast Slice contains baked beans, sausage, smoked bacon and mushrooms, while Pukka’s new Chicken Pasty is made with roast chicken, potato, swede, onion and gravy.
“We first launched our on-the-go savoury pastry range back in 2021 to bring a unique portfolio of taste-led products to the fixture, which catapulted us into new consumption moments through a line-up of distinctively full-on flavour Pukka slices, sausage rolls and a pasty,” says Pukka’s managing director, Isaac Fisher. “The response has been incredible and, thanks to the ongoing backing of the nation, we’ve already contributed £5 million worth of incremental value sales to the category.
“By stocking up on this launch, retailers will be unlocking a never-before-seen opportunity to get shoppers heading to the Savoury Pastry aisle throughout the whole day to attract even more new shoppers to the fixture – two thirds (67%) of shoppers have said that this slice flavour appeals to them, so it’s bound to be a winner.”
Pukka’s All Day Breakfast Slice is 170g, RRP: £1.75 and Chicken Pastry is 210g, RRP: £1.75.
