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Coca-Cola is giving shoppers the chance to win a trip to Lapland as part of a new on-pack promotion. Prize draw also includes Christmas masterclasses, Christmas table decorations and a host of Coca-Cola collectables.
Coca-Cola is bringing Christmas magic to stores and households across the country with new festive packs and an on-pack promotion giving consumers the opportunity to win a trip to Lapland.
Between the 15th November and 20th December, shoppers can enter a prize draw via the Coca-Cola App by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste, Coca-Cola Zero Sugar and the Coca-Cola Zero Sugar Cherry. Five winners will win a trip for two to Lapland.
Entrants will also be in with the chance of winning Christmas cooking masterclasses, Christmas table decorations and food delivery vouchers, as well as Coca-Cola themed collectables including baubles and socks.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Christmas is a key time of year for retailers and is the number one calendar moment for sparkling soft drinks. Coca-Cola has become synonymous with Christmas thanks to the iconic campaigns that consumers look forward to every year. This year’s campaign is about inspiring small acts of kindness, be that within a family, hometown of wider community. Our new limited-edition packs and prize giveaways will help retailers create excitement in stores.
“Our aim is to help households across the country to create special Christmas celebrations at home. Coca-Cola is a perfect accompaniment to these social occasions with more than half of consumers saying that Coca-Cola complements the food they make. We’d encourage retailers to make the most of the opportunities that Christmas brings, including the creation of cross-category displays in store and occasion-led messaging at fixtures which can help double shopper engagement and increase sales.”
Convenience retailers will also be able to access festive Coca-Cola branded point-of-sale materials from My.CCEP.com from the middle of November.
