Talking Retail Grocery and product news for independent retailers
The new launch aims to capitalise on the popularity of Nik Naks and the growing number of shoppers looking for value. It also taps into the Grab Bag format which continues to perform well within the convenience and impulse market.
Matt Collins, trading director at KP Snacks, says: “We are thrilled to be launching Rib ‘N’ Saucy in a Grab Bag format, expanding the Nik Naks range which is one of our fastest-growing brands and our number one Everyday Value brand. We are committed to delivering great tasting products and value to our consumers, while also offering the right products in the right formats to drive core ranges and sales for our retail trade partners.”
Nik Naks Rib ‘N’ Saucy 45g Grab Bags RRP of £1.00.
