Activia presents The Good Gut Guide campaign

The Good Gut aims to educate the nation on easy steps to improve and maintain wellbeing, starting with the gut, to discover the positive impact this can have all year long.

Rachel Wright, Danone UK&I’s head of marketing said: “We are delighted to be partnering with pop sensation Rachel Stevens and leading media doctor, Dr Zoe Williams for ‘The Good Gut Guide’ campaign to educate the nation on the easy steps you can take to support your gut to stay on track with your new year goals.

“The new year is the perfect time to turn over a new leaf, and by understanding the importance of gut health and the significant role this can play in improving wellbeing, individuals can make informed choices about their diet and lifestyle to help maintain their goals throughout the year.”