Talking Retail Grocery and product news for independent retailers
Marking the Cadbury brand’s first launch in the bottled milk drinks category in the UK and Ireland, the long-lasting ambient recipe provides a three-month shelf life.
Justin Cook, CEO at Müller Yogurt & Desserts and Nikhilesh Brahma, VP global licensing at Mondelēz said: “We’re thrilled to be part of this exciting collaboration that brings together the classic, creamy taste of Cadbury with our commitment to crafting irresistible treats. We’ve taken the iconic taste of Cadbury and transformed it into a luscious, smooth milkshake that sets a new standard for indulgence within milkshakes. A new chapter in this enhanced collaboration – that started with desserts – and now expands into milkshakes with Cadbury, the nation’s favourite chocolate.”
The launch will be supported by out of home marketing and PR, with a wider multimedia campaign rolling out later in the year.
