Birra Moretti presents lager with a hint of salt

Sale di Mare translates as ‘salt of the sea’ and entices consumers to explore and discover new beer tastes. The launch will be supported by a multi-million-pound nationwide marketing campaign, launching on TV in April, as well as glassware gift with purchase mechanic for the multipack format. Packaging will also include a game accessible via QR code to offer consumers the opportunity to win prizes and access food and beer pairing inspiration.

Richard Barnes, marketing manager, comments, “Research identified an opportunity to offer curious drinkers seeking more flavourful and interesting taste profiles, with an accessible premium twist, and Birra Moretti Sale di Mare speaks perfectly to this.

“We know that Birra Moretti is a well-loved brand synonymous with quality, and we are excited to encourage more beer discovery with the launch of Sale di Mare. The hint of sea salt, paired with the unfiltered lager, creates a more full-bodied and intriguing flavour profile while providing incredible refreshment. Not only great as a stand-alone beer, but also paired with food.”