Talking Retail Grocery and product news for independent retailers
With the ongoing rotation of Tango’s flavour series Tango Editions, Britvic has introduced its newest Edition Tango Mango.
Bloom has collaborated with Britvic on Tango for over five years, resulting in the creation of Tango Mango following Berry Peachy and Paradise Punch.
Stu Witter, Bloom’s associate creative director, said: “Tango is a bold, mischievous, distinctly British brand that responds to consumers’ demands for healthier products. It offers bold flavours and celebrates self-expression. So, we wanted the artistic process behind Tango Mango’s visual identity to be transparent and showcase the handcrafted nature of the designs.
“We drew inspiration from various art forms, including graffiti and street culture, infusing cultural relevance into our graphics. Our design concept, which we call Tiger Style, draws from hip hop and street creativity, blending graffiti elements with the intricate detailing seen in custom car culture.
“We’ve also incorporated the vibrant colours of mango into the work, creating a pattern that’s not only eye-catching on pack but also adaptable to streetwear, merchandise and interior design. Using a mix of bold marker pens and streetwear influences, we’ve created a brand look and feel that celebrates both urban culture and the tangy essence of the fruit, as well as the drink’s sugar-free credentials.”
Ben Parker, Britvic’s retail commercial director in Great Britain, said: “Tango Mango has been developed to appeal to both new and existing consumers, as well as offering additional sales opportunities for retailers. The seasonal rotation of flavours keeps excitement and engagement with the brand high and attracts a broader range of shoppers, including Gen Z and families.
“Innovation in the fruit-flavoured carbonates category is a priority for Tango, with new and exciting sugar-free flavours that align with the brand’s bold and fun personality.”
