Talking Retail Grocery and product news for independent retailers
Rachel Holms, cider brand director at Heineken UK, says: “We’re excited to launch Strongbow Zest into the market ahead of the Cider season. Through the launch, our ambition is to continue to recruit new consumers into the cider category, particularly those who are on the hunt for fresh innovation and new flavour experiences.
“Last year, we launched Strongbow Tropical into the market, which was crowned Product of the Year and the number one cider innovation in 20233, so we know there is an appetite for new flavours in the category. We recommend retailers stock up now to take advantage of summer sales.”
Strongbow, with Strongbow Zest (ABV 4%). Available across grocery, wholesale and convenience channels from June, Strongbow Zest is rolling out now in 4x440ml and 500ml formats, and in time for the summer in 10x330ml.
