Talking Retail Grocery and product news for independent retailers
Descibed as ‘serving up a slice of British tradition with a contemporary twist’, McVitie’s Eton Mess Cake Bars feature strawberry-flavoured sponge topped with cream and meringue pieces covered in milk chocolate.
Meanwhile, McVitie’s Lemon Meringue Cake Bars are made up of a light lemony sponge, topped with lemon cream with crispy meringue swirls and sugar pearls and coated in milk chocolate.
“Eton Mess and Lemon Meringue are two iconic British desserts which often evoke fond memories of warm summer evenings spent indulging with loved ones,” says Adam Woolf, marketing director – McVitie’s at Pladis UK&I. “As we head towards spring and summer, we wanted to capture this, but in a format which meets the needs of modern snackers.”
Both McVitie’s limited-edition Cake Bars are now available in packs of five individually wrapped 24.5g bars (RRP: £1.25).
