Heineken presents new global campaign ‘The First Ahhh’

The global integrated campaign ‘The First Ahhh!’ aims to capture the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken.

Nabil Nasser, global head, Heineken brand, says: “As a brand rooted in more than 150 years of brewing heritage, our perfectly balanced, refreshing taste has become known across the world as a great beer to have with friends. ‘The First Ahhh!’ embodies that feeling at the end of the day when you can grab a beer with a group of friends.

“We also want to bring some fun to our credentials by creating a Giant Spirit (or Beer) Level, highlighting our dedication to the craft in true Heineken® wit and style. We’re excited to bottle up that unique First Ahhh!’ feeling and share it with the world.”